Post every weekday, even the busy ones.

How to use this kit

Part one is four habits you can start this week, and none of them takes more than an hour.

Part two builds the system around those habits, one piece at a time. Do the steps in order, because each one leans on the one before it.

Click any step below to jump straight to it

An overview of the system

Four words come up again and again in this kit. They're simpler than they sound.

Prompt

Text you paste into the chat box. Every step here has one, ready to copy.

Project

A workspace in Claude with its own instructions and files, so you stop re-explaining yourself in every chat.

Skill

A saved set of instructions Claude loads when a task calls for it. You add it once, and it's there in every chat.

Connector

A link that lets Claude read and write another app, like Notion.

1. Go to claude.ai and create a free account, or sign in. Everything in this kit works on the free plan. If you end up using it every day, a paid plan gives you more room.
2. Click Projects in the left sidebar, then + New Project. Name it "LinkedIn."
3. Click Set project instructions, paste the prompt below, and save. From now on, start every LinkedIn chat inside this project.
4. Turn on skills: open Customize, then Skills. If Claude asks you to turn on code execution first, do it, because skills rely on it.

This project helps me plan, write and track my LinkedIn posts.

Before you write anything for me, read my rulebook and my voice guide. They're in this project's files, or saved as skills.

Never invent a number, a result, a client name or a quote. If a post needs one and I haven't given it to you, write [ASK ME] in its place.

I'm the editor. You hand me drafts, and I decide what gets published.

If Notion is connected, my lists live on a page called "LinkedIn Filing Cabinet": Content Inbox, Post Ideas, Posts and Voice Feedback Tracker. Read them before suggesting ideas, so you don't repeat something I've posted recently.

Why a projectA project remembers its instructions and files between chats. A regular chat forgets you the moment you close it, and that's the whole reason most people's AI writing never gets better.

A content pillar is a theme you post about again and again.

You want three to five, and three is the floor. With fewer, you end up repeating yourself, and in my numbers, repetition is what sinks reach.

Pillars aren't invented. They're the work you already do, said out loud, so start with whatever you explain to clients over and over. Then start broad and narrow toward what performs. Two of mine have already narrowed, and both did because the numbers said so.

1. Open a new chat inside your LinkedIn project.
2. Paste the prompt and answer the questions one at a time.
3. Keep the three to five pillars you pick somewhere handy. You'll use them in the next step, in your filing cabinet and in your rulebook.

Help me find my LinkedIn content pillars: the three to five themes I'll post about again and again.

Ask me these questions one at a time, and wait for each answer before asking the next:
1. What does my business do, and for whom?
2. What do I explain to clients or my team over and over?
3. What do people ask me about at events or over coffee?
4. What have I learned the hard way that my customers are about to learn?
5. What do I care about outside work that shapes how I run my business?

Then suggest five possible pillars. For each one, give me a plain name, who it's for, the problem it helps with, and three example post ideas drawn from my answers. Mark the three you'd start with, and tell me why.

Pillars should come from work I already do, not from trends. Keep them close enough together that someone reading my profile could guess who I help. Don't invent facts about my business.

Your profile decides who sees your posts. LinkedIn's model reads it to work out who you are and who should hear from you, so a profile that says one thing while your posts say another confuses it.

Your headline also follows every comment you leave, which makes it the hardest-working line on the page.

Read your own profile the way a stranger would, then fix the gaps. Come back to it whenever your focus shifts.

1. Copy your headline, your About section and your current role from LinkedIn.
2. Paste the prompt into a new chat, add your pillars and your profile at the bottom, and send it. You can attach a screenshot of the top of your profile instead, using the + button in the chat box.
3. Make the three fixes it recommends, starting with the headline.

Review my LinkedIn profile the way a stranger who might buy from me would read it.

Before you give any advice, answer three questions using only what's on the page:
1. What do I do?
2. Who do I do it for?
3. What would a prospect want to know that isn't there?

Then check each part against this list:
- Headline: says who I help and what changes for them, not just my job title.
- Banner: one sentence of proof, treated like billboard space.
- Photo: recent, cropped close, plain background, easy to recognize at thumbnail size.
- About: the first two lines make the point, it's written to the reader in first person, and my pillars are easy to spot.
- Experience: my current role is written for a prospect, not a recruiter.
- Featured: three items at most, each one something I'd want a prospect to read before we talk.
- A clear next step for a stranger, such as following me or a link.

Finish with the three fixes that matter most, in order, with rewritten text I can paste straight into LinkedIn. Use only facts from my profile and my answers.

My pillars: [paste them here]

My profile: [paste your headline, About section and current role, and describe your banner, photo and Featured section, or attach a screenshot]

Pick a posting schedule you can keep for three months, even if it's once a week. In my own data, weekday mornings do best and weekends do worst.

Then log every post you publish: the text, the date, the pillar, and the numbers a week later.

An AI chat forgets you the moment you close the window. The log is what lets it answer "have I told this story before?" or "is this my fourth post on this topic this month?"

That second question matters more than you'd think. In my numbers, repeating a theme hurts reach far more than a weak opening line does, and I can only see that because every post has a row.

You only need the Posts list this week. The other three come into play in part two, and they're already set up in the template.

1. Open the Notion template and click Duplicate in the top right to copy it into your own Notion. A free Notion account works fine.
2. In each list, rename the Pillar options to your own pillars.
3. Connect Notion to Claude: open Customize, then Connectors, click +, pick Notion, and click Connect. Sign in and give it access to your LinkedIn Filing Cabinet page.
4. Test it. In your LinkedIn project, ask Claude "What lists are in my LinkedIn Filing Cabinet?" If it names all four, you're set.

No Notion?A spreadsheet is fine. The spreadsheet version has the same four lists as CSV files. Import them into Google Sheets, connect Google Drive to Claude (Customize, then Connectors), and give Claude the sheet's link so it can work with your lists.

Hitting Post is about half the job. LinkedIn watches what happens in the first hour, so block that hour after you publish and answer every comment.

The other half is commenting on other people's posts, and it's the most overlooked growth lever on the platform. A thoughtful comment on the right person's post puts you in front of their whole audience.

No tools needed: 15 minutes a day, ten or more real comments on posts your customers are already reading.

A real comment adds something, like a point the author missed or an example from your own work. "Great post" doesn't count.

Do this for a month before you worry about anything in part two.

1. Make a list of 20 to 30 people your ideal customers already follow.
2. When you're stuck on what to say, paste their post into the prompt below and pick the option closest to what you'd actually say. Then edit it until it is.

Help me write a comment on someone else's LinkedIn post, in my voice. If my voice guide is in this project, use it.

Give me three options, each two to four sentences long. Every option has to add something: a point the author didn't make, a short example from my experience, a respectful disagreement, or a sharp question. No praise-only openers like "Great post" or "Love this," and nothing that pitches my business.

Keep them short enough that I'll actually edit one and post it.

The post: [paste it here]

Something relevant from my experience (optional): [one line]

The rulebook is the page Claude reads before it does anything. Mine is long now, but it started as a single page about who I'm writing for and what I write about. You can write that part tonight.

How you sound and how to grade a draft each get their own step, because they're where most people's AI writing goes wrong.

1. Open a new chat inside your LinkedIn project, paste the prompt, and answer the questions. Most of the 30 minutes is you thinking.
2. Copy the finished rulebook into a document called "My rulebook."
3. Add it to your project: open the project, find its files panel, click +, and upload the document.

Help me write a one-page rulebook for my LinkedIn posts. I'll give it to an AI every time it helps me write, so it has to be specific enough that a stranger could follow it.

Interview me one question at a time, and wait for my answer before asking the next. Offer multiple-choice options where that helps, and push back if an answer is vague.

Cover these, in order:
1. Who I am and what my business does, in a sentence or two.
2. Who I want reading my posts: their job titles, the size of their company, and the problem that keeps them up at night.
3. What I want LinkedIn to do for my business. Leads, credibility when a prospect looks me up, and staying visible are common answers. Have me rank them.
4. My three to five pillars, and the problem each one solves for my reader.
5. Proof I can use: results, stories and numbers I can stand behind. Mark anything I'm unsure of as "verify before use."
6. Things I never want published under my name: words, claims, formats or topics.
7. Formatting: how long posts should be, whether I use emoji or hashtags, and how posts should end.

When we're done, write the rulebook as one page under these headings: About me, My reader, What LinkedIn is for, My pillars, Proof I can use, Hard rules, Formatting. Use plain sentences. Don't invent anything I didn't tell you. Where something's missing, write [ASK ME] instead of guessing.

When a question feels hardThat's usually the one that matters most. Vague pillars produce vague posts.

The complaint I hear most is "I tried AI, and it didn't sound like me." Of course it didn't. You told it you were warm but direct, and so did everyone else.

So I stopped describing my voice and measured it.

About 73,000 words from my books and a couple hundred emails I wrote myself, counted: how long my sentences run, how often I use contractions, where the joke goes, and how I deliver bad news.

That became a guide Claude loads before it writes a word for me, along with a list of phrases that read as machine-written and never reach me.

One rule matters more than the rest. The guide only learns from things you wrote or things you changed. If it learns from its own drafts, it's copying itself and calling it you.

1. Gather 10 to 20 things you wrote without AI help: emails, old posts, a talk transcript. The more variety, the better the guide.
2. Open a new chat in your project, paste the prompt, then paste your samples. Type "done" when they're all in.
3. Save the guide. The simple way is to add it to your project's files as "My voice guide." If Claude gives you a .zip file, you can install it as a skill instead (the steps are in every download in one place).
4. Test it. Ask Claude to rewrite an old post of yours using your voice guide, and read it out loud. Wherever it doesn't sound like you, tell it why, and ask it to update the guide.

Build a voice guide from my own writing, so AI drafts sound like me instead of like everyone else.

I'm going to paste 10 to 20 things I wrote without AI help: emails, old posts, a talk transcript, anything. Don't start until I type "done."

Then describe how I write using evidence, not adjectives. Words like "warm," "direct" and "authentic" are off limits unless you back them with counts or quotes. Measure and report:
- Sentence length: my average, my shortest and longest, and how much it varies.
- Contractions: roughly how many I use per 100 words.
- How I open a piece and how I close one, with three real examples of each.
- Words and phrases I use often, and ones I never use.
- Punctuation habits: dashes, exclamation marks, parentheses and questions.
- How I handle humor, bad news, disagreement and asking for something.
- Anything that changes between types of writing, such as an email versus a post.

Then add a "Never write" list. Start with these common AI tells, and ask me to add my own: delve, tapestry, testament, unlock, game-changing, seamless, "in today's fast-paced world," "it's not just X, it's Y," "here's the thing," and any pair of short sentences that set up a contrast like "It's not about X. It's about Y."

Finish with a one-page voice guide titled "My voice guide." Include five short before-and-after examples that rewrite a generic sentence the way I'd write it, using only patterns you found in my samples.

Learn only from the samples I give you. Never treat text you wrote as a sample of my voice.

If you can create files, also package the guide as a Claude skill: a folder named my-voice containing a file called SKILL.md. Start that file with a name of my-voice and a description under 200 characters saying to use it before writing anything in my voice. Zip the folder and give me the file to download.

Every idea gets graded before I write it, and every draft gets graded before I see it.

After the grades comes a gate: a short list of hard fails that stop a post whatever it scored. Mine include ending on a question, a number nobody verified, and anything on my banned list.

I check my score against real results every month, and it doesn't predict which posts take off. What it does is keep bad posts from going out.

What moves reach in my numbers is freshness. Say the same thing three times in three weeks, and the third one sinks however good it is, so the scorecard checks for that too.

Write your own hard fails. It's the cheapest quality control you'll ever build.

1. Copy the prompt and replace the two [add your own] lines with your own hard fails.
2. Save your version to your project's files as "My scorecard," or install the skill.
3. Use it on every idea and every draft. The score is a floor, not a forecast.

Grade my LinkedIn idea or draft with the scorecard below. If my rulebook is in this project, read it first. Show your reasoning for every score, and be strict: a 5 should be rare.

If I give you an IDEA, use Stage 1. Score each line from 1 to 5 and multiply by its weight:
- Would my ideal reader care? (x25)
- Is there a real claim, something a smart person could disagree with? (x20)
- Do I have proof: a result, a story, or a number I can verify? (x15)
- Is it fresh for me, or have I said it lately? (x15)
- Does it fit one of my pillars? (x10)
- Will people want to comment? (x10)
- Can I write it this week? (x5)
Divide the total by 5 to get a score out of 100. Recommend Draft now (80 and up), Rework (65 to 79) or Archive (under 65).

If I give you a DRAFT, use Stage 2, scored the same way:
- The first two lines: would a stranger stop scrolling? (x25)
- Clarity: one point, easy to follow (x15)
- Proof: does the evidence land? (x15)
- Emotional pull (x10)
- A reason to comment (x10)
- A clear signal to my ideal reader (x10)
- The ending: a clear statement, a prediction or a small next step (x10)
- Structure: short paragraphs that read well on a phone (x5)
Recommend Publish (80 and up), Rewrite (65 to 79) or Hold (under 65).

Then run my Publish Gate. A single failure means Hold, whatever the score:
1. It ends on a question.
2. It includes a number, result or client claim I haven't verified.
3. It uses a phrase from my "Never write" list.
4. [add your own, for example: emoji, hashtags, a certain word you hate]
5. [add your own]

Freshness check: if you can see my recent posts (in Notion, in this project, or in a list I paste), count how many from the last 21 days share this theme or this kind of personal story. Flag it if this would be the third.

End with the three changes that would raise the score most.

The best posts come from your actual week: a client objection, something you explained that landed, a decision and the reason behind it. Most of them are gone by Friday unless you catch them.

Catch them as they happen, where a single line in your Content Inbox is enough, or paste a day's notes into Claude and let it look for you.

I run mine overnight, and some mornings the answer is "nothing cleared the bar." I'd rather hear that than get filler.

Below are my notes from the last day or two: meeting notes, call transcripts, emails I sent and things I noticed. Find the moments that could become LinkedIn posts for the reader described in my rulebook.

Keep a moment only if it has at least one of these:
- A real tension or disagreement.
- A lived example: something that happened, with a detail I could name.
- Something that complicates what my reader thinks they already know.
- A clean fit with one of my pillars.

Drop anything involving money, a specific person's performance, legal matters, health, or a deal that's still open. Don't describe what you dropped.

For each moment you keep, give me a one-line summary, the pillar it fits, a possible opening line, and why it's worth a post. If you have my scorecard, score each one with Stage 1.

There's no quota. If nothing clears the bar, say "Nothing today" and stop. I'd rather hear that than get filler.

If Notion is connected, add the ones I pick to my Post Ideas list.

My notes: [paste them here]

One rule I'd copyAnything about money, a person's performance, legal matters or a live deal gets dropped, and Claude doesn't describe what it dropped. Check your company's policy before you paste client calls into any AI tool.

Pick an idea, and let Claude draft it from your rulebook and voice guide.

Every post gets one job before a word is written: reach new people, prove your expertise, or start a conversation.

It's judged afterward on that job alone, so a post built to start conversations isn't a failure because fewer people saw it.

1. Paste the prompt with your idea at the bottom.
2. Read the score and the gate. If it says Hold, fix what failed before anything else.
3. Save the draft before you touch it. With Notion connected, Claude does this for you and ticks Draft Locked.
4. Edit it. You'll always want to, and you should. Then publish it on LinkedIn yourself.

Write a LinkedIn post from the idea below.

Before you write:
1. Read my rulebook and my voice guide. If you can't find them, ask me to paste them.
2. If you can see my recent posts, check whether I've covered this theme in the last three weeks. If I have, tell me and suggest a different angle.
3. Give the post one job: reach new people, prove my expertise, or start a conversation. Tell me which one you picked.

Then write it:
- 1,200 to 1,500 characters.
- The first two lines make a real claim or describe a real moment. Don't tease.
- One point per post, in short paragraphs that read well on a phone.
- Use only facts I've given you. Where you need a number or detail you don't have, write [ASK ME].
- End with a clear statement, a prediction or a small next step, never a question.

After the draft, score it with my scorecard and run my Publish Gate. Then give me the finished draft in a code block so I can copy it cleanly.

If Notion is connected, save the draft in my Post Ideas list, in the Draft field, and tick Draft Locked. Never change a draft once it's locked.

My idea: [paste it here]

This is the part I'm proudest of, and it's the least technical.

When Claude hands me a draft, it gets saved and locked. Then I edit it, because I always do. After I publish, I paste the final version back in, and Claude compares the two.

Every change gets logged. I cut a word. I join two short sentences into one. I swap a piece of jargon for the word a normal person would use.

When the same kind of change shows up often enough, it becomes a rule in the voice guide, and the next draft arrives closer to how I'd have written it.

So the system learns to write like me from my own corrections, and I stay the editor, which is how it should be when your name is on it.

After every post

Below are an AI draft and the version I actually published. Compare them.

1. List every change I made, one per line: what it said before, what I changed it to, and the type of change (word swap, cut, sentences joined, sentence split, tone or structure).
2. Look for patterns across my past edits if you can see them. My Voice Feedback Tracker in Notion is where they live.
3. Suggest up to three new rules for my voice guide, but only for kinds of changes I've now made at least three times. Anything seen once or twice, just note it.
4. If Notion is connected, add each change as a row in my Voice Feedback Tracker, and save the published text in my Posts list.

Only my changes count as evidence of my voice. The AI draft is never a sample of how I write.

DRAFT: [paste the draft here]

PUBLISHED: [paste what went live here]

Once a month

It's time for my monthly LinkedIn review. Read my Posts list for the last 30 days, or the list I paste below.

Tell me:
- Which posts did their job. Judge each one on the job it was given, not on views alone: reach posts on impressions and new followers, expertise posts on saves and comments from my ideal readers, and conversation posts on messages and leads.
- Which themes I repeated, and whether the repeats did worse than the first time.
- What my edits say about my voice guide, using my Voice Feedback Tracker.
- Up to three changes to my rulebook or scorecard, with the evidence for each.

Don't recommend a change based on a single post. Where there isn't enough data yet, say so.

My posts (only if Notion isn't connected): [paste them here]

Later: let it run while you sleepOnce the habits held, automation was the last thing I added.

Two jobs run every night with my laptop closed. One pulls my numbers from LinkedIn into the Posts list, and the other reads yesterday's calls, email and team chat for ideas.

You don't need either one to start.

Start this week

Four things, in this order.

Then build the rulebook and the voice guide when you're ready. Everything else in this kit is automation on top of those four habits. The habits are the system.

Using ChatGPT, Gemini or another AI

It works elsewhere, with some translating.

I built this in Claude, and every step above is written for it. The ideas carry over to any AI tool, but expect to adjust as you go, because other models follow long instructions differently.

• Instead of a Claude Project, use a ChatGPT Project or custom GPT, or a Gemini Gem. Each one saves instructions and files. Paste in the project instructions from step 00, then upload your rulebook, voice guide and scorecard as files.
• Instead of skills, use the prompt version of each step. The prompts carry the same instructions as the skills. If you've downloaded a skill, the SKILL.md file inside the .zip is plain text, so you can open it and paste it into your instructions.
• Instead of the Notion connector, check whether your tool can connect to Notion. If it can't, use the spreadsheet version and paste your recent rows in when the AI needs them.

Rules I'd copy

Five rules that keep it honest.

• The AI never invents a number, a result or a quote. Where it needs one you haven't given it, it writes [ASK ME]. A confident wrong number survives your edit and ends up in public.
• Sensitive material stays out. Money, people's performance, legal matters and live deals never become posts, and the AI doesn't describe what it dropped.
• Only your writing teaches your voice. Your samples and your edits count. Its own drafts never do, even after you've published them.
• You edit and publish every post yourself. Your name is on it.
• Judge each post on its job. Views only matter for posts built to reach people.